CRM

Customer relationship management (CRM) can be used to "identify, retain and please the right kind of customer and to foster their repeat usage."  CRM synchronize sales, marketing, customer service and technical support.  Here are some of the popular CRM softwares

Sales force: 

Salesforce.com is the market leader among cloud-based CRM providers. They serve a wide range of industries and business sizes. Because the system is Web-based, users can access this powerful solution anywhere with Internet access.

SAP:

With SAP, company can gain unprecedented customer insight with Big Data analytics – and leverage the insights to drive seamless customer engagements across all channels, including social media and mobile. Run marketing with speed and agility; react quickly to convert on opportunities.

Infusion Soft:

Built for small- and medium-sized sales and marketing teams, Infusionsoft offers tools for managing customer relationships from contact to conversion. They serve users in a variety of industries from health care to hospitality.

Content Marketing and SEO

For companies, Internet marketing is becoming more important these years.  Because Internet marketing can reach all customers they want to target, overcome the geographic limits.  Plus, as online shopping becomes more convenient, customers prefer to shop online.  So it's necessary to apply Search Engine Optimization (SE0) to improve and promotion the website.

Content marketing can be the biggest trend in these years.  Content marketing, is a method of promote website to acquire more potential customers.  According to the report from Content Marketing Institute, the top 7 B2B content marketing strategies are: social media, articles on a business's website, eNewsletter, blogs, case study, videos and articles on other websites.

By sharing the links or contents of the website, companies can build reputation and customer awareness, and attract more potential customers to visit their website.  Social media websites like FB, Twitter, LinkedIn, Instagram, Pinterest, and Groupon allow companies produce engaging contents in various ways.  

Resouces:

the top 7 online marketing trends

2013 b2b content marketing research

Some thoughts after FIRST class.

I learned a lot after watched the first week's video, and I have to say that I didn't know most of them before.  I know about how the information is delivered, the history of Internet, URLS and the routing on Internet.  With these foundations, the social media network and Internet marketing are built.  The influence of Internet is so significant and it is now changing the ways people shopping, and I have to say that shopping on Internet is so convenient and fun!

The influences that www., web 2.0 and Internet have on our life are huge!  Just take myself as an example: I will do research on Internet before I place an order, so I can know how other customers think about the products after they using it and the promotion deals online.  If I didn't make the purchase after I viewed the product, the “remarketing ads” will make this product everywhere on Internet.  Also, my shopping decisions are always effected by the Google ads on webpage and bloggers’ recommendation.  And don’t even say the online shopping website, like Amazon, which I just bought 20 succulent plant and they were delivered to me with soils and the plant are in good condition!

As a super fan of online shopping and a marketing student, I’m now very excited about this class! I hope I will know how to use Internet to attract more potential customers and build a good relationship with them on Internet, and how to improve the Internet marketing.